Everybody knows the tension between copywriters and AI-generated copies. In fact, it’s one of the hottest, spiciest topics in the digital marketing world!

While this topic divides people into camps, let’s have a clearer vision about what really happens here, what’s in it for you to choose the right side, and, of course, in the pet business perspective. Let’s start!

Different side, different magic

Above all, you need to understand that both AI and human-made copywriting have their own pros and cons. And to call one as righteous and depict the other as ‘villain’ is just plain reckless.

While AI can provide lightning-fast copy results according to our prompts, it lacks empathy, which people are looking for.

On the other hand, copywriters have natural access to empathy and genuine emotions, which the reader can feel through their choice of words, phrases, or even their sense of humor in their writings. But they surely need more time to write it down.

As far as we know, even the best copywriter can’t write a 500-word article in mere seconds.

The kind of words the pet business needs

When it comes to the pet business, having copies drenched in empathy is a must. But why?

Because humans talk humanely.

When it comes to a business that involves our emotions, such as love, compassion, trust, and any other feelings embedded naturally in each of us, you want to write as human as you can.

While AI can help you to cover some gaps for your pet business copies, drag and drop AI-generated copies straight to your pet business can really do you harm since you’ll sound similar to other AI users.

This is when the role of pet copywriters comes in handy. A good pet copywriter could infuse your copies with deep emotions and reasoning, enticing your audience to read more and rally them into your desired decisions.

Try to look at this one:

When you ask AI to write a sales copy for a dog training service as an example:

Versus how a pet copywriter twists it with human emotions involved:

When was the last time you enjoyed a pleasant walk in the park with your dog?

All the pulling, barking, and chaos make you question the “walk-in-the-park” meaning. Redefine the connection with your buddy by having (business name) on your deck.

It’s your time to claim the joy of being a pawrent.

Well, can you tell the difference?

In short, you can depend on AI to write you a quick-fix copy for your business. But if you want your copy to work, which means it attracts the right audience at the right time and in the right manner, you need to consider getting your copies done by a pet copywriter.

Picking the best between two or making the best out of two worlds?

Now you understand the difference between AI and Copywriter’s work. And you know, it’s tough to pick a side.

But the good news is, you don’t have to pick a side.

The best pet copywriter has never been afraid of being replaced by AI. Instead, they use AI as a tool to provide you with better, faster copies.

In The Typing Rabbit, we make the best of both worlds. We use AI as a tool to generate ideas, and we’ll tweak, personalize, and refine it to fit your pet business like a glove.

If you want copies that work for your pet business while spending your weekend stress-free, contact us here to get one step closer to build a pet business you actually love.